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                  掌握這些Facebook營銷技巧,水平上一臺階!

                  2019-08-09 15:45:09

                  Facebook有著21億的月活躍用戶,是外貿企業進行社交媒體推廣的主要渠道。但是,如果想做好Facebook推廣,還是需要好好學習一下Facebook的營銷之道。為了大家更好的做好Facebook營銷,分享給大家幾點Facebook營銷小技巧!


                   1  二八法則

                  創建Facebook網頁的時候,要注意內容的劃分,不能只發廣告,在國內我們可能用來社交的是類似于微信、QQ這樣的即時聊天工具,但是在國外Facebook最主要的還是其社交屬性。在策劃內容的時候就可以按照2成的“硬推銷”+8成的非營銷內容來規劃。


                  非營銷內容可以是有趣、有教育意義、對用戶有價值的一些內容,盡量的正能量,并與用戶的興趣相符。或者是維持公司形象的但是不要太刻意!


                  8成的非營銷內容主要的作用就是吸引用戶,并為2成的營銷內容打掩護。


                   2  定點發布

                  不管是哪個平臺,都有用戶登錄的高峰期,根據大數據統計,Facebook比較好的內容時間是周末晚上的12點-1點,這段時間大多人都比較放松,喜歡在網上瀏覽。這個時候發的信息會被更多人看到,也會有更多互動。

                  1.jpg

                  不過,并不是每個群體的活躍時間都是相同的,具體發布時間還是根據目標用戶的活躍時間來定,當然還要注意時差!


                   3  多@粉絲

                  當粉絲發現自己被@的時候,通常會回復,這樣就有助于拉近彼此的距離,也增加了內容的有機點擊量,這個相信大家玩過微博的都了解。


                    及時回復

                  當一個潛在消費者看到感興趣的信息,會在Facebook上發起對話,如果沒有得到及時回復,可能就會轉向競爭對手。

                  2.jpg


                  每個人都希望被尊重,及時回復信息能夠提升粉絲的好感,也能在最快的時間里贏得銷售機會。當然,對于Facebook系統來說,及時的回復對提高Facebook排名、贏得粉絲忠誠度都是比較有利的。


                   5  分享用戶生成內容(UGC)

                  90%以上的消費者在做出購買某產品的決定之前會參考UGC。另外將UGC納入營銷內容還可以你的營銷變得更有趣,更可信,所以平時要多收集用戶生成內容。


                   6  發布圖文

                  圖文是在Facebook中點贊和轉發比較高的文章類型,建議使用UGC圖文,因為它的廣告比較特別,可以用頭圖吸引潛在用戶。

                  在Facebook上會有很多標簽,如配圖帝、話題王等等,標簽能吸引很多人的眼光~


                   7  私信群發

                  Facebook群發于微信群發、郵箱群發的原理相同,可以用群發軟件,也可以手動群發。群發的有效率就要看加好友的精準度和開發話術了,開發話術一般與郵箱群發相比稍顯輕松,但是一點要把重點說明,如地區、產品等。

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